Marketing Strategy
How to be seen
We help you build a game plan and support you in implementing it where needed.
AI changes how people buy
We are between what we call the search Era and the Agent Era. More people now turn to AI for advice. From shopping to research more and more chat with AI as they form their opinion and make their decision.
Your business needs to be part of that conversation. This is what we help you to achieve and part of what makes us an AI-first service.
Attract More Clients
The reason our clients want to get better at marketing their business is to get more clients. Our focus in this work with you is to focus on the needs of your clients and how you can best position your business to meet this need.
We then help you to translate this into actions so you can:
- say the right thing
- to the right audience
- at the right time
- and implement a system to do it
It is easier said than done and clarity is vital in order to stand out to your target clients.
The Outcome
Each case is a little different and we focus on what matters most to your business.
Our Results
How it works
Developing a Marketing Strategy that helps you to stand out to clients usually takes 8 weeks. We have 1-to-1 calls during this period and in between we both undertake work. The work depends on the situation but we usually undertake a survey of your clients and leads. We also undertake an analysis of your current data. All to help form a picture. All of this plus our experience and your knowledge and purpose help to form a successful market strategy.
A deliverable is always a clear positioning for your business to stand out to your ideal clients.
And then we go further to ensure you win in an AI world:
- We setup verified references to confirm how you help clients;
- Code snippets to add to your website for AI interpretation;
- Material for PR;
- Content for your socials;
- Proof to add to your credibility
1. Understand you and your business
If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs.
2. Understand your clients
We get to know your clients and why they buy from you and benefits they received. We also measure relative benefit here, a game changer for turning into new clients.
3. Data
We analysis any data you have on clients. What we are looking for is patterns such as channels, gateway products, purchase patterns, life time value, segments, time between purchases. And much more.
4. Survey
If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs. We can also add this to a verified list to add credibility to the results, important for AI.
5. Your Positioning
We work together to define where you fit into your clients’ world and what you mean to them. Based both on data, the market and how your business fits in.
6. Standing Out
Having a clear view of how you can stand out to your clients is a game changer. Naturally it is all talk until there is action taken through implementation. We help you to structure and simplify your actions. This can be website changes, email sequences, to words used, advertising to use, to how you can be setup for following up with clients. We also add verified proof that you can use. Trust is an important currency in the AI centric world we now live in.
7. AI First
Standing out in an AI chat is going to be the gateway to new customers as it is their first step when deciding what to buy and who to buy from. In this work helping you to stand out we include AI specific items such as verified reference for you to use, code snippets and content you can use.
Stand Out to Your Clients
Our core product is to help you stand out to your clients.
Once you stand out to your clients marketing to attract your ideal clients gets easier. With this game plan you will attract clients instead of chasing them.
The Audit
How to Stand Out
Going all in
A full audit of your business and how you stand out to clients (or not). Helps to direct your next actions.
€1,500
A full review to show you how you can stand out to your clients including a TrustPoint to prove it so you stand out to your clients.
€5,000
Everything in how to stand out plus implementation. This is the best value package to stand out. Implemented.
€10,000 – all in
- Full Bespoke Situation Report
- What the positioning of your business is today
- Who your real competitors are
- Actions you are advised to take
- What Your Messaging says about you today
- Typically 1 - 2 weeks
- Code snippets you should add to your site
- A report and also a call to discuss and clarify
- Not Automated - analysis done by us (people)
- Help to take action if you require
- Stand out to your clients
- A Positioning of Your Business
- A Full TrustPoint
- Find out what is valued by clients
- Tailored Positioning for Your Business
- Your Messaging to Stand Out
- Typically 4 - 8 weeks
- A Follow-up Session as you Implement Included
- Code snippets to add to your site
- 50% deposit secures your place
- Stand out to your clients
- A Positioning of Your Business
- A Full TrustPoint
- A new or updated website included
- An engagement mechanism to get leads
- A content plan for social
- Email setup for your newsletters
- Specific implementation agreed at the start
- We agree the best options and needs
- 25% deposit secures your place
Stand Out in your target market
8 weeks to success
We guarantee to get you there in 8 weeks or less. It is about clarity of your purpose and messaging not about seeking fame. This can be done in-person workshop style or ongoing on a remote basis.
Attract your target clients
Easier to grow
One of the biggest impacts of a market strategy is knowing why and how to attract clients to your business.
10 steps to success
We use the proven 10-steps to success method as we work on your marketing & digital strategy. There are 5 strategic steps and 5 implementation steps. We cover all 10 in a project. As each case is different we will lean more into one or more of the parts but all parts are considered to get a successful marketing & digital strategy.
5 Strategic Steps - Marketing Strategy
5 Implementation Steps - Digital Strategy
What Our Customers Say
Find out what others have gained from working with us.
The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.
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