Marketing Strategy
A Marketing Strategy is a clear plan for how to attract, convert, and keep the right customers. It defines who your ideal clients are, what matters to them, how your business solves their problems, and how to reach them in a way that sets you apart. In our 6–8 week process, we analyse your current customers, identify what drives buying decisions, review your competitors, and position your business to stand out.
Getting Better at Marketing
The reason our clients want to get better at marketing their business is to get more clients. Our focus in this work with you is to focus on the needs of your clients and how you can best position your business to meet this need.
We then help you to translate this into actions so you can:
- say the right thing
- to the right audience
- at the right time
It is easier said than done and clarity is vital in order to stand out to your target clients.
The Outcome
Each case is a little different and we focus on what matters most to your business.
Our Results
How it works
Developing a Market Strategy is done with you and usually takes 8 weeks. We have 1-to-1 calls during this period and in between we both undertake work. The work depends on the situation but we usually undertake a survey of your clients and leads. We also undertake an analysis of your current data. All to help form a picture. All of this plus our experience and your knowledge and purpose help to form a successful market strategy.
A deliverable is always a comprehensive review of your business that covers the 10 steps for a marketing strategy. 5 strategy parts and 5 implementation parts as strategy without implementation does not succeed.
1. Understand you and your business
If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs.
2. Understand your clients
We get to know your clients and why they buy from you.
3. Data
We analysis any data you have on clients. What we are looking for is patterns such as channels, gateway products, purchase patterns, life time value, segments, time between purchases. And much more.
4. Survey
If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs.
5. Your positioning
We work together to define where you fit into your clients’ world and what you mean to them.
6. Actions
It is all talk until their is action taken and implementation planned. We help you to structure and simplify your actions. This can be website changes, to emails, to words used to how you can be setup for getting clients.
Stand Out in your target market
8 weeks to success
We guarantee to get you there in 8 weeks or less. It is about clarity of your purpose and messaging not about seeking fame.
Attract your target clients
Easier to grow
One of the biggest impacts of a market strategy is knowing why and how to attract clients to your business.
10 steps to success
We use the proven 10-steps to success method as we work on your marketing strategy. There are 5 strategic steps and 5 implementation steps. We cover all 10 in a project. As each case is different and will lean more into one or more of the parts but all parts are considered to get a successful marketing strategy.
5 Strategic Steps
5 Implementation Steps
What Our Customers Say
Find out what others have gained from working with us.
The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.
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