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Digital Strategy

A Digital Strategy is a clear implementation allowing you to attract, convert, and keep the right customers. It is based on who your ideal clients are, how they buy, how your business solves their problems, and how to reach them in a way that sets you apart. It includes implementation which is the only way you can get results. In our 6–8 week process, we review your business design and identify the steps needed to make an impact on your sales (game plan). We help you implement where needed.

Convert More Clients

The reason to implement your Digital Strategy is to get more clients and make more sales. Our focus in this work with you is to focus on the needs of your business to setup a structured system and business design to achieve this objective.

We help you to translate strategy into actions so you can:

  1. say the right thing
  2. to the right audience
  3. at the right time
  4. and implement a system to do it

It is easier said than done and clarity is vital in order to stand out to your target clients. 

The Outcome

Each case is a little different and we focus on what matters most to your business.

Attract Clients

Setup systems that help you to attract and engage your target clients.

1

More Structure

Knowing what is important for your business means you can be more effective and structured in your work.

2

Standing Out

Using your positioning to stand out to your target clients and build that into your marketing.

3

Your Flywheel

Start turning existing clients into new clients and build you own automated flywheel.

4

Build Your Sales Pipeline

Set up a system so you are working your sales pipeline with lists of prospects, leads and clients.

5

Business Design

We leave you with a map that is your business design. It sets into context tools and actions.

6

Our Results

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How it works

Developing a Digital Strategy is done with you and can take anything from 2 – 8 weeks depending on the scope. We have meetings and online calls during this period and in between we both undertake work. The work depends on the situation and ideally follows from a Marketing Strategy.   

A deliverable is always a comprehensive map of how you business is setup including digital tools. We can then implement with you or you can do that yourself, your choice. 

1. Understand you and your business

If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs. 

We get to know your clients and why they buy from you. 

We analysis any data you have on clients. What we are looking for is patterns such as channels, gateway products, purchase patterns, life time value, segments, time between purchases. And much more.

If you have an existing client base or list of leads we will do a survey. This is to understand them and their needs. 

We work together to define where you fit into your clients’ world and what you mean to them. 

It is all talk until there is action taken and implementation completed. We help you to structure and simplify your actions. This can be website changes, email sequences, to words used, to how you can be setup for following up with clients.  

Structured Business Design

8 weeks to success

We guarantee to have a business design that clearly shows how you are going to attract customers and manage it right through to getting reviews in 8 weeks or less. It is about clarity of your implementation. We have done this many times and have experience in implementing business designs with lots of successful businesses.

Strategy, Tools and Tactics

All Aligned

One of the biggest impacts of a digital strategy is knowing how to align the various parts so they all work together. This happens in implementation.  

10 steps to success

We use the proven 10-steps to success method as we work on your Digital & Marketing Strategy. There are 5 strategic steps for Marketing Strategy and 5 implementation steps for Digital Strategy. They align with each other. We can cover all 10 in a project or in parts, depending on what you need. As each case is different we will lean more into one or more of the parts but all parts are considered to get a successful Digital Strategy.  

5 Implementation Steps - Digital Strategy

Traffic and Webpages

Getting traffic from potential customers to specific engaging webpages.

1

Engagement

Using a specific engagement mechanism that will suit your market (Quiz / Widget / Survey / …)

2

Message

Saying the right thing at the right time to Prospects, Leads and Customers. Segmented.

3

Follow-up

Follow up with prospects, leads and customers that is engaging to them.

4

Advocates

Customers –> clients -> advocates. Systemising Reviews, testimonials, referrals.

5

5 Strategic Steps - Marketing Strategy

Target Clients

Know target client needs and pains.

1

Standing Out

In a sea of sameness make sure to stand out to target clients.

2

Channels & Partners

Channel and partner options available to you.

3

Positioning

How you are seen in the market. A combination of reason why and uniqueness.

4

Purpose

Your why. A reflection of how you implement your purpose.

5

What Our Customers Say

Find out what others have gained from working with us.

Maria Lund Founder & of S|tology

The approach was absolutely the best! Having the content completely tailored to our specific needs as opposed to following a template or listening to a general lecture. We have learned to think about the customer journey in a slightly different way, for example trying to create a customer experience as similar to a store experience as possible even though it is digital. Also becoming more clear about what we offer and how we get the customer who has not shopped before/has not heard of the concept before. We would absolutely recommend this, fantastic help that is completely tailored to the needs that exist.
Magnus Fäldt, Copilot Founder & CEO of XpeedStudio

The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.

Mikael Paradis Founder & CEO of Dobsom

Through our collaboration with Digital Scorecard, we have created a strong digital strategy for our e-commerce. Their expertise has helped us improve and streamline our way of working. We have been given tools, so we can use data to personalize our offerings and the customer journey. Together, we have created a path for our digital future.
Karin Larson COO & of GutMagnific

I work in a small organization where you have to do a lot yourself with few resources. That's why it's been fantastic to get this professional help from Digital Scorecard who are not just trying to sell their product but want to share their knowledge and make us understand, a perfect combination of overview and concrete action plan.
Cecilia Alatalo Owner of AliceDot

I appreciate the experience and hands on approach to digital. They unlock problems and acknowledge potential. And have encouraged me to try and test more- learn from facts - develop and make plans from insights. An approach well suited for small business owners with limited resources but also for larger organisations.

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