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TrustPoint

TrustPoint is a system we use to help confirm a companies position in the market. It is a verified system based on real clients input and a market review. It is also something that is verified and can be used by the brand to confirm their result and how they help clients.  For example “95% of customers recommend us or “92.6% of our customers sleep better with our products.” These statements are verified from TrustPoint and filed with Digital Scorecard. See a selection of case examples below.

Verified TrustPoint

The TrustPoint brings the voice of the customer into your business BUT also brings it to your market. You can show independently verified results to help new clients buy from you. This is also a real plus when getting listed not just on search but on LLM engines such as chatGPT as a 3rd party has verified the results giving you extra authority. This is more than social proof, this is verified benefits clients have received. So you can stand out in your market. Some examples below (Mouseover for details).
NOTE: these are just some headlines but the full details are filed and listed with Digital Scorecard where the TrustPoint is established. 

93% of our customers with IBS recommend GutMagnific

GutMagnific - Lund

2024 Customer TrustPoint

A large scale review of GutMagnific customers mapped their condition and reason they bought to their satisfaction levels based on their outcomes. Not only did it help track and follow-up with clients it also helps to turn customers into more customers with verified social proof. (We also noted how well this mirrored the clinical trials).

98% av de med fotproblem att de blivit hjälpta av MBT-skor

MBT Skor Sverige

Customer TrustPoint

In 2022 a verified review of clients use of MBT Shoes correlated the reason clients bought MBT shoes to their satisfaction levels. Not only that but also how the MBT Shoes have helped them compared to other options clients tried.

91 % upplever att de sover bättre med våra kuddar och täcken

Bed of Scandinavia

2025 TrustPoint

A review of customers that use Bed of Scandinavia products as well as the market showed us how they can stand out. Not only did it help track and follow-up with clients it showed us why people bought. The answer was counter intuitive but showed the business has to be distinctive with verified social proof.

98.3% confirm participation will help improve sales

Digital Strategy Workshops

Post Workshop Survey

An ongoing running survey for post workshop participants shows the value of the workshop but also tracks what is of value to participants. This helps guide others to join and also how we can continue to improve and help clients in the future.

Dobsom, 9.2 out of 10 by customers

Dobsom

2023 TrustPilot

A survey with 1525 answers provided a full report on Dobsom customers and how well they appreciated their products.

87% says the coffee is better or much better than other coffees

CAFEGO

2025 Coffee Preferences

A 2025 review of CAFEGO customers show how much they appreciate the flavour of their speciality coffee.

96.8% says are happy or very happy with their purchase from Darling Eco

Darling Eco

2025 Eco Survey

A 2025 survey of Darling Eco customers show how much they appreciate the approach to toxin free eco friendly products.

The biggest findings

- why they like your products - why they buy from you

Attract More Clients

The survey tells you what customers would like to do next, what you can provide that they are more likely to buy. How you can be seen in your market and attract more customers.

Badge Of Trust

Verified Results

The system used is verified as it uses a rigorous method to ensure the results are an accurate representation of reality. So only confirmed clients are asked and results logged and analysed with a specific focus on how they rate the benefits received. It adds a dimension from the buyers perspective that can be leveraged as social proof to help clients to understand the benefits. As a 3rd party system it means it is verified and can be trusted. 

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AI Visibility

When it comes to AI and being visible there are two things to consider:

  1. To be known and listed on AI chat engines such as ChatGPT
  2. What you are known for.

 

What you are known for is the most important. Once you are known for what you do and how you help this is the content that AI then uses to list you. It is also what users of AI will be shown. So what you are know for is the key. AI listing is not like SEO listing. 

This is also one of the reasons why we use TrustPoint and the way in which it is used.

  • Be known and listed
  • Have proof that you do what you say
  • Independently verified by 3rd party
  • Also use to help clients buy from you
  • Make more sales
  • Use to confirm your positioning
  • Stand Out to Clients
  • Proven Track Record

Typical benefits from TrustPoint

All are verified and the method used referenced and documented for public reference when needed. 

Why people buy

A deep understanding for the reasons clients buy from you. These can be ranked and segmented.

Benefits

What benefit clients found from using your products or services. This brings the benefits customers found back into your business.

Verified Customer Insight

We dig into your customer data to uncover what’s working, what’s not, and where the real opportunities lie. From customer feedback to sales trends and behaviour patterns, we help you make smarter decisions backed by real insight, not guesswork.

Testimonials

You will get material for testimonials that you can use that is free text and relatable to other potential clients.

Clients needs

We get to hear directly from clients about their needs and in their own words. This brings the voice of the customer into your business.

Clues

You get clues as to details clients see and like/dislike. This includes words they use which you can mirror to get new clients.

Need More Leads and Sales

Almost all clients see a bounce in sales as the work leads to more sales directly. The work acts as a reminder and people buy as a result.

Standing Out

The work highlights how you can stand out to clients. It removes guesswork and assumptions and you can stand out to your ideal client in a sustainable way.

Your Positioning

A TrustPoint review can make the difference between finding your ideal market position and missing the mark. We get to see what is of value to clients and leads. We can see and help you to set the priority. We can see what aspects we should lean into and ones to avoid. Without this clarity you can miss the biggest opportunity in your market. We often find that the reason you can stick out to your clients becomes very clear.

Hero Feature
Taste / small / flavour 91%
Important feature
Eco friendly / sustainable 59%
Important aspect
Local / friendly / approachable 37%
Important aspect
Known / referred 18%

Every business has a key feature that attracts clients. Sometimes it is the product or service and sometimes it is the person behind the business.
Finding the aspect that matters most to clients can make all the difference in your positioning and message which will drive your sales success.

What Our Customers Say

Join many happy customers who are already benefiting from working with us

Maria Lund Founder & of S|tology

The approach was absolutely the best! Having the content completely tailored to our specific needs as opposed to following a template or listening to a general lecture. We have learned to think about the customer journey in a slightly different way, for example trying to create a customer experience as similar to a store experience as possible even though it is digital. Also becoming more clear about what we offer and how we get the customer who has not shopped before/has not heard of the concept before. We would absolutely recommend this, fantastic help that is completely tailored to the needs that exist.
Magnus Fäldt, Copilot Founder & CEO of XpeedStudio

The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.

Mikael Paradis Founder & CEO of Dobsom

Through our collaboration with Digital Scorecard, we have created a strong digital strategy for our e-commerce. Their expertise has helped us improve and streamline our way of working. We have been given tools, so we can use data to personalize our offerings and the customer journey. Together, we have created a path for our digital future.
Karin Larson COO & of GutMagnific

I work in a small organization where you have to do a lot yourself with few resources. That's why it's been fantastic to get this professional help from Digital Scorecard who are not just trying to sell their product but want to share their knowledge and make us understand, a perfect combination of overview and concrete action plan.

Get in touch

Get in touch to discuss how we can help you with the implementation of a TrustPoint for your business.

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