simpli.marketing

Email for Sales

Email is one of the best sales channels for your business. It should be one of the top 3 sales channels. We work with you to setup an email system that is integrated to your website and having emails that not just speak to your clients but also help your sales.  Whether you already have an email setup in place that needs to be upgraded or change platform or you need a new way of working with email we can help.

How we help build your email system

System - platform

We can help you to select, upgrade and make full use of your email system.

Message

We work on your messaging so it speaks to your target clients. It is not just about buy now for e-commerce.

MOST IMPORTANT

Email Setup and Sequences

We can integrate your email system to your e-com website so your leads and customers are automatically added to sequences or follow-up.

Marketing Strategy

Your email is one of the most important communication channels you have as a business and this is where your market strategy comes to life.

THE KEY TO STANDING OUT

Nurture Leads and Sales

Engaging your leads and customers is vital. We help define the best option for you and implement on your new email setup. This can range from sequences to newsletters.

Newsletter

Your Newsletter is a vital part of your sales. But just asking people to buy now or giving them a discount is not a good plan. We help you define the role and focus of your newsletter so clients want to receive it.

Your Email Setup

Need to communicate and engage your target clients and drive sales.

As part of an email project we help define what truly sets you apart for your clients. That is built into your new email setup. It is the message from you to your clients and so plays a vital part in the marketing of your business and making sales happen.

Three Options

As part of a Website Project

Build your email setup as part of a website project. As part of the project both are connected and sequences and campaigns designed and setup.

MOST POPULAR

As part of a Marketing Strategy

We often help clients setup their email plan as part of a marketing strategy project or an added extra. They key here is developing an email plan that matches your needs and engages your clients.

Email Project

Develop and help you implement a new email plan and system. This can be done as a refresh of what you already have or a new setup. It is often something we do upon completion of a market strategy to make best use of it.

MOST COST EFFECTIVE

Email Platforms

For email we tend to find that most systems work. We favour working with 2 platforms that we have found to not just work but also suit small and medium size businesses. These are Omnisend and MailerLite. Both work well and are suited to different businesses. We help you to select the best one for your business. We do not operate affiliate programmes so we can change platform whenever we want an have no commercial ties to any platform that we use. 

Omnisend
We work with the Omnisend email platform for most e-commerce companies that use Shopify. It allows flexibility but also is easy to manage and update. Omnisend was built for Shopify so they work well together for any e-commerce business.
MailerLite
We work with MailerLite for many business to business (B2B) clients and also for e-commerce clients that use Woo Commerce. They work well together and many times we find the features on MailerLite to be easy to use but also powerful.
Linking Systems
We typically link your email system to your website. The most popular we find are Omnisend for Shopify and MailerLite for Woo Commerce. We are expert in both systems and use them with many clients and also for our own business. We are not affiliated with either, just find they work well and are easy to use for clients with a quick learning curve.

Timing

While every Email project is different we tend to find it takes between 4 – 8 weeks for a new email setup. If it is a update of an existing email setup which is well defined and images and content is available it is usually done quickly in 2-4 weeks. If the email system is large with many segments to be defined and setup as well as sequences and newsletters and we need to define the essence of the brand and focus for the emails it is usually between 4 – 6 weeks. Naturally there are exceptions and we define each one with you at the start. For email setup we can manage all of it or work to support you as you build. We tend to follow a 3-step process when building our an email setup. 

Our way of working is to empower you to have email  working for you so you have full control over it to add new emails or content as you need. Naturally if you want to work with us after the email systems is all setup we can offer full ongoing support with your email and marketing. 

Joining your list

We define with you how you can grow your list and what mechanisms you need or use today. We define why people join your email lists and then how best to engage them. We also define the platforms to be used at this stage.

Sequences

We work on the design of your emails and templates. We setup sequences based on why people signup and when people join. The email needs to be of value to your clients so that they buy into you and then also buy from you.

Newsletter

We design and setup your Newsletter(s) and a plan from how and when people join. This should be one of the top 3 sales channels so vital to set this up for sales success.

Recent Email Projects (2025)

MailerLite with a Woo Commerce Store

BedofScandinavia needed a new email system to go with their new e-com website. We connected the Word Press / WooCommerce platform based site to MailerLite. The email system involves an email sequence that is triggered upon sign-up for information. There is also a monthly Newsletter system in place with templates and topics. We also use it to survey clients and make sure that they are finding the same sleep benefits as other clients.

S|tology Email System

What fragrance are you? We built a quiz as a way to determine the perfume that suits people. They then received information about their signature fragrance. To assist sales we also created bundles to match the fragrances. This was done using Typeform for the quiz, zapier for mapping the data to email sequences, Omnisend for the email and Shopify for sales.

Connect Systems

We work on the parts that need attention. Our main focus is on helping you to setup the business that works for you. Typically we will help connecting all systems from your website to email to your business system as well as many parts in between.

Omnisend with Shopify Store

CAFEGO needed an email system that supported the business which is especially important for their business with repeat purchase of coffee. Omnisend is a natural fit for Shopify and we have implemented it several times. The integration is easy so the focus is placed on the content and emails. Sequences about the impact of altitude on coffee as well as a newsletter setup is in place. It is also used for triggering surveys to clients.

GutMagnific Email Setup

We setup the email system for GutMagnific. It was part of a strategy project where we mapped the conditions their product helped from IBS to SIBO to chronic fatigue. These conditions are linked to specific email sequences with helpful specific information. On completion of a quiz the right email sequence goes to the right target group. This was done using Omnisend for email, Typeform for the quiz and zapier to map the quiz to the email system and ClickFunnel webpages.

Hands-On Implementation

It is one thing to have a plan on what to do and another to make it happen. Not only can we help you implement but we will have done it before. We focus on a few areas and make sure we know them well.

What Our Customers Say

Join many other happy customers who are already benefiting from us

Magnus Fäldt, Copilot Founder & CEO of XpeedStudio

The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.

Get in touch

Get in touch to discuss how we can help you with your implementation.